Marketing and Management Communication

The programme gives you knowledge about e.g. written and oral communication, project and marketing management as well as cross-cultural negotiation. You will learn how to use advertising, branding and market communication in connection with e.g. project management.

The programme gives you knowledge about e.g. written and oral communication, project and marketing management as well as cross-cultural negotiation.

You will learn how to use advertising, branding and market communication in connection with e.g. project management.

Facts

Name: Marketing and Management Communication

Type: BA programme

Duration: 3 years

European transfer credits: 180 ECTS

Language: English

About the Programme

The programme combines three subject areas:

Language, with subjects like written, oral and graphic communication, where you learn to use different tools to solve communication tasks
Business economics, which includes project management, where you learn about project management and gain knowledge in the structure of internal projects and composition of modern organisations. Marketing management is another economic study, which deals with the entire marketing operations
Communication, which includes subjects like organisational communication, where you learn to plan and solve communication issues internally in an organisation. Cross-cultural negotiation is also a part of communication studies and gives the foundation to negotiate effectively in business across cultures

In the programme, you will work with issues that are common for all three areas. These could be within advertising, branding, PR and market communication.

Teaching varies between class instruction with discussions, lectures, student presentations and independent project work. Students are encouraged to participate in class discussions.

Read more about Danish teaching methods on www.studyindenmark.dk.

If you choose to complete the bachelor degree programme, you will graduate with the academic title of Bachelor of Arts (BA).

Entry Requirements

The general admission requirements for international students include one of the following international certificates: the Danish/French Baccalauréat (DFB), the European Baccalaureate (EB), the International Baccalaureate (IB), the Option Internationale du Baccalauréat (OIB) or another foreign qualifying examination certificate that can be equated with a Danish upper secondary school leaving certificate.

In addition, documentation may be required verifying your proficiency in English is at a specified level.

Contact the educational institution you wish to apply to for detailed information on entry requirements and required English proficiency levels. See the menu to the right for contact information.

To find out whether the level of your foreign certificate satifies the general entry requirements, see the Danish Agency for International Education.

Admission

The application deadline is March 15 for a course start in September. Admission is handled through The Danish Coordinated Application System. You can apply via optagelse.dk.

A few educational institutions offer a course start in February, where applications are sent directly to the institution. Contact the educational institution for detailed information on application deadlines.

Exchange students should contact their home institution for information on application procedures and deadlines.

Tuition

There is a tuition fee for all full-degree students, unless you are a student from an EU/EEA country, or from Switzerland.

Students within an exchange programme are not required to pay tuition.

Contact the individual institution for more specific information.

Semester Start

An academic year is made up of two semesters, which begin around September 1 and February 1.

Educational Institutions

You can study Marketing and Management Communication in Aarhus.

Aarhus School of Business, Aarhus University

At the Aarhus School of Business Marketing and Management Communication can be studied as a 3-year BA programme (180 ECTS).

You also have the possibility to take single courses or subjects within the programme.

Read more about the programme at www.asb.dk.

Danish Qualification framework

The programme is graded at level 6 in the Danish Qualification Framework for Lifelong Learning. The Qualification Framework contains levels 1-8 and defines the expected learning outcome of an education programme. Read more about Qualification Framework for Higher Education.

For Further Information

You can find information on practical issues related to your study visit in Denmark with Danish Agency for International Education, using either of the following links:

www.studyindenmark.dk

www.iu.dk